Invicta Group Inc., which has subsidiaries in the travel and entertainment industries, has launched a multi-media campaign in the Tampa and South and Central Florida markets.
The Miami Beach-based company will start by promoting Las Vegas travel on its www.lasvegasexcitement.com Web site. In addition, Airplan Inc. will conduct a campaign targeting travel agents via fax, print and e-mail.
Casino Rated Players will launch direct mail and print ad campaign targeting casino players and leisure gaming enthusiasts.
“Our goal for the second quarter is to implement marketing plans for all subsidiaries in an effort to increase revenues and profitability,” said David Scott, COO, in a statement. “We’ll utilize radio, newspaper, direct mail and Internet marketing to create awareness of our products to consumer and travel agents.”
