The Interpublic Group of Cos. Inc., New York, has acquired M Gould & Co., a direct marketing agency based in San Francisco that specializes in high-tech, financial, consumer and a growing list of dot.com clients.
The terms of the transaction are not being disclosed.
M Gould & Co. will continue to be headed by its current management and remain headquartered in San Francisco. M Gould & Co.’s two partners and principals in the agency are Barbara Close, vice president CFO and director of client services, and Kent Humphrey, vice president, creative director. Barbara is also the treasurer of the agency and serves on the board of directors.
M Gould & Co., founded in 1989 by Michael Gould, has estimated capitalized billings of $30 million. The agency’s clients include Charles Schwab & Co (one of its four agencies), Lucent Technologies, Business Objects, httprint, Answer Financial, Intira Corp. and the San Francisco Symphony.
The Interpublic Group of Companies, one of the largest advertising and marketing communications organizations in the world, is comprised of McCann-Erickson WorldGroup, Lowe Lintas & Partners Worldwide, DraftWorldwide, Western Initiative Media Worldwide, International Public Relations, Octagon, Zentropy Partners, Allied Communications Group and other related companies.
