InfoUSA Completes Opinion Research Acquisition

InfoUSA, Omaha, NE, has completed its acquisition of Opinion Research Corp. Opinion Research will remain in Princeton, NH and operate independently as a part of infoUSA.

The deal, which was initially announced in early August, was valued at the time at around $134.3 million for the Princeton NJ-based company, including the assumption of debt.

“Market research and database marketing go hand in hand, and both activities are part of the sales and marketing departments of corporations,” said infoUSA CEO and chairman Vin Gupta, in a statement. “The combination of Opinion Research and infoUSA will provide cross-selling opportunities.”