Online ad spending for the third quarter of 2005 was a record $3.1 billion, a 33.9% increase over $2.3 billion spent on Internet ads in the third quarter of 2004, the Internet Advertising Bureau and PricewaterhouseCoopers said yesterday.
PricewaterhouseCoopers, which conducts the Internet Advertising Revenue Report for the IAB on a quarterly basis, estimated that Internet ad spending for 2005 could exceed $12 billion, up from $9.6 billion in 2004.