I Can't Believe It's Not Advertising: Unilever Webisode

Unilever cast vegetables instead of Fabio in its latest tongue-in-cheek campaign

Unilever has launched a campy Webisode campaign for I Can't Believe It's Not Butter Spray in lieu of TV advertising.

The dedicated Web site, Tasteyoulove.com, features soap opera-style episodes of Sprays of Her Life, following the escapades of "Spraychel" and her nemesis, "Buttricia," as they compete for the attentions of various animated vegetables.

Two animated episodes are posted on the site now, with two more pending. Viewers can register for e-mail updates when new episodes are posted, and can give up to three friends' e-mail addresses to alert them to the site. Byte Interactive, South Norwalk, CT, handles.

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