The History Channel is visiting pizzerias nationally to drive tune-in for its new show Rome: Engineering an Empire.
The cable channel, owned by A&E Networks, taps up to 3,500 independent pizza restaurants for a $500,000 campaign centered on a sweeps awarding a seven-day trip to Rome. P-O-P in restaurants sends diners to Historychannel.com to enter the sweeps— get coupons for local pizzerias (buy one pizza, get the second half-price).
This History Channel will air tune-in messages on The History Channel and sister networks The Biography Channel and History International to drive restaurant traffic. The network gives restaurant owners P-O-P including box toppers, window clings, posters and table tents.
A sweeps for participating pizzeria owners will award a trip to the World Pizza Championships in Salsomaggiore, Italy. The History Channel is soliciting indy restaurant owners via pizza-restaurant trade publication PMQ Magazine through July 22. The promo runs Aug. 15 through Sept. 5, the day the show premieres; coupons are good through Sept. 30. NMA Entertainment & Marketing, New York, handles.
New York-based History Channel ran a similar promo in Greek restaurants to tout its program The True Story of Alexander the Great. The GEM Group, New York, handled that effort.
The History Channel is visiting pizzerias nationally to drive tune-in for its new show Rome: Engineering an Empire.
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