Hilton Hotels Corp., Beverly Hills, CA, has reached an agreement with SkyMall Inc., to develop co-branded retail and custom shopping services at the Hilton Web site.
The travelers e-shop, expected to debut early next month at http://www.hilton.com, allows shoppers to buy from a wide range of SkyMall’s merchants. The program will be promoted through newsletters, brochures, e-mail and direct mail.
As part of the agreement Durham & Co., a subsidiary of SkyMall, will develop a separate portal for meeting planners, businesses, associations and other organizations to purchased incentive awards and order corporate logo merchandise for meetings and conventions held at Hilton properties.
