HERSHEY, SONY TRICK OR TREAT TOGETHER

Foster City, CA-based Sony Computer Entertainment America and Hershey Foods Corp., Hershey, PA, this month team on a Halloween promotion that puts PlayStation 2 gaming tips and an instant-win game inside candy bags.

Forty million snack-sized bags of Reese's, Hershey's, Kit Kat, Milk Duds, and Whoppers contain gaming tips and a chance to win one of 25,000 PlayStation 2 videogames. The on-pack activity is supported by a national FSI and a co-branded trickortreats.com site. More than 25,000 retail stores will carry P-O-P materials.