Dublin, OH-based Wendy's last week aligned with toy giant Hasbro on a multi-year deal that will put Playskool-branded premiums in kids' meals as the QSR targets marketing campaigns to kids under the age of three. Pawtucket, RI-based Hasbro also last week said its "Action Man" property will be featured in a McDonald's Happy Meal promotion this spring. A "multi-million dollar advertising campaign" will
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Dublin, OH-based Wendy's last week aligned with toy giant Hasbro on a multi-year deal that will put Playskool-branded premiums in kids' meals as the QSR targets marketing campaigns to kids under the age of three.
Pawtucket, RI-based Hasbro also last week said its "Action Man" property will be featured in a McDonald's Happy Meal promotion this spring. A "multi-million dollar advertising campaign" will support, according to a Hasbro statement. The property, which has been a hit in Europe for years, debuted on Fox Kids last year.
