Harvey Electronics, facing a 10.2% drop in third-quarter revenue, hopes to better target its customers through direct mail and e-mail. The Lyndhurst, NJ-based retailer also plans to announce a new ad agency and launch a fourth-quarter campaign.
Net sales for the quarter totaled $9 million, a $1 million decline from the same period last year. Comparable store sales fell by $1.2 million, or 11.6%.
In addition, the firm expects to report a loss for the third quarter and the first nine months of the fiscal year.
