• Chief Marketer Network:
  • Promo
  • Direct

Harte-Hanks Income Drops

Harte-Hanks Inc. reported net income of $18.2 million for the second quarter, a decrease from $22.9 million last year.

The direct marketing services firm posted revenue of $274.8 million for the quarter ended June 30, a decrease from $290.1 million in the prior year.

“Direct marketing revenue grew 4.4% over the prior year, marking the sixth out of the last seven quarters of revenue growth in excess of 4%,” said Doug Shepard, executive vice president and chief financial officer, in a statement. “We delivered positive leverage on this revenue growth, with operating income up 6.6% compared to last year’s second quarter. Our high tech/telecom and select verticals had strong performance each with year-over-year double-digit revenue growth in the quarter. Our retail and financial were flat. Our pharma/healthcare vertical had continued soft performance with a double-digit revenue decline.”

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us