Service vendor Harte-Hanks Inc. posted third-quarter revenue of $281.7 million, compared with $262.6 million for the same period in 2004.
Net income jumped to $28.8 million, a $3.2 million increase over the prior year.
Contributing to these results was 4% revenue growth in the firm’s direct marketing segment. In addition, Harte-Hanks made “real progress on our goal of improving the profitability of our direct marketing business,” said CEO Richard Hochhauser in a statement.
According to Hochhauser, the retail and health/pharma vertical markets produced low double-digit revenue growth for the direct marketing segment. The financial market generated mid single-digit growth.
But the tech/telecom segment experienced a high single-digit decline after two years of double-digit growth, and the firm expects this trend to “continue over the next couple of quarters as we cycle against this strong, multi-year growth,” Hochhauser said.
Meanwhile, the acquisition of the Tampa Flyer acquisition contributed to revenue growth of 12.7% in the firm’s shopper business. Growth was also driven by an increase in in-book advertising. But distribution revenue declined.
Overall revenue for the year to date totaled $834 million, a 10.8% increase over the first nine months of 2004. The period ended on Sept. 30.
