The Grolier Direct Marketing Book/Continuity Masterfile is now managed by List Services Corp. The file 5,687,580 active members is comprised of parents with children between the ages of 0-14, although counts of families with older children are available. Income is between $30,000 and $40,000 a year and the average age range of the parents is 25 to 45.
Cost: $85/M
Selections: 30- and 90-day hotlines, paid hotline, “Plus One”, paid cancels, monthly and quarterly change of address, monthly completers, active computer owners, Grolier dads, Notable Black Americans Book Club, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600
