General Mill’s Trix cereal is offering kids the chance to be sleuths with The Trix Great Train Robbery.
Through July 28, kids can try to solve the mystery of “missing” Trix cereal and Trix yogurt by collecting clues found on Trix packaging and online at www.sillyrabbit.com.
Participants set up a Clue Tracker account on the Web site, earn points for each clue they enter and vote for who they think is the culprit. Trix will award badges such as Expert Detective and Super Sleuth according to how many points each participant earned. Those who correctly solve the case will be entered online in the Trix Detective Hall of Fame Honor Roll on Aug. 4.
Semaphore Partners, San Francisco, handles.
