Lois K. Geller, president of New York-based Mason & Geller Direct Marketing, will lead New York University’s Nat Ross Lecture Series in Direct Marketing, which will begin Sept. 27. The ten lecture-session topics include “Success on the Web…Having the Right Stuff”; “Lists…the Key to Direct Mail”; “Demystifying Mail Order Math”; and “Branding Strategies in Direct Marketing”. Additional information is available through the Center for Direct Marketing at 212-790-3221.
