Flightpath Hires Cliff Medney

Digital agency Flightpath has hired Cliff Medney as chief creative strategist.

Medney will lead the New York firm's digital strategy team. He began his career at BBDO, working on Visa's first sports marketing initiatives. He has also served as promotion director at A&W Brands and director of consumer promotion at Nabisco. In 1996, he founded Clifford Medney Enterprises.

Prior to joining Flightpath, he served as CMO at Eastwest Marketing Group, where he worked for clients such as Kraft and Discovery Kids.