Experian Consumer Direct, which markets online credit reports to consumers, will run an award-winning animated television spot during the Super Bowl Sunday pre-game lineup.
The spot, which won a Direct Marketing Association Echo award last year, features the animated “Stickman” who learns about the benefits of good credit. It promotes FreeCreditReport.com, a credit monitoring service.
Experian will run a 30-second version prior to the game on Jan. 26.
The spot was created by The Response Shop Inc., La Jolla, CA, and produced by Auster Productions, Los Angeles. The animation was done by Klasky-Cuspo, which did The Simpsons and Rugrats.
Experian introduced the Stickman in 60-second spots last year on 18 different cable networks. Part of a $2 million TV/Web campaign, it generated 130,000 responses and 110,000 membership sales up to last August (Direct, Sept. 1, 2002).
Last year, Experian executives aid the spots were aimed at adults over 18 who have credit histories or are looking to improve their credit rating. The response device is the company
