The terms of the recent settlement between Experian eMarketing and Mail Abuse Prevention System (MAPS) have created a stir among MAPS supporters.
In a popular chat room frequented by employees of Internet service providers (ISPs), and other Web denizens, many expressed concern that MAPS, an anti-spam group based in Redwood City, CA, had “sold out” the anti-spam community in agreeing to the terms of the settlement. MAPS defended its position.
Two points came under particular scrutiny.
The first is that Experian eMarketing, formerly Exactis.com, will not be forced to employ MAPS’ double opt-in standard in its e-mail marketing.
The second point is that both companies are prohibited from taking action against one another without the court’s permission. That means that MAPS is restricted from listing Experian again on the RBL without a court order
