Experian Grabs Comparison-Shopping Site

By

Experian has significantly added to its lead-referral arsenal with the acquisition of comparison-shopping site PriceGrabber.com. The $485 million cash deal was announced Dec. 14. Experian

From theChief Marketer

B-to-B Events

Experiential Marketing Trend of the Week: The Keepsake Long Game

From
Marketers

How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation

From