Information powerhouse Experian has acquired Prediction Analytics Inc. (PAI), a provider of retail performance modeling, sales forecasting and site-location analytics.
PAI’s Retail performance Modeling solution helps retail, restaurant and real estate companies improve sales performance and maximize return on capital. Combined with other expertise, the platform will serve as a base to enable Schaumburg IL-based Experian to create new analytic products for global clients.
“The acquisition of PAI broadens Experian’s global retail capabilities, while providing a solution to clients looking to optimize customer and market data,” said Deborah Zuccarinin, group president of Experian Marketing Solutions in a statement. “By combining PAI’s predictive modeling with Experian’s data and analytics, we can deliver a more robust range of solutions and consulting expertise to clients seeking to develop global retail networks.”
The two companies are coming off a previous international marketing agreement to develop TAOS, PAI’s sales forecasting and performance modeling tool. PAI systems are deployed by Rite Aid, Cracker Barrel and Books-A-Million, among other U.S. retailers. PAI is based in Irving TX.
