Experian has acquired ClarityBlue Inc., a customer management and database marketing consulting group based in Luton, UK, and Boston, for $150 million. The previous owners, which include founder and CEO Duncan Painter and ECI, a United Kingdom-based venture capital firm, can earn additional performance related compensation of up to $27 million during the next three years.
There are no layoffs anticipated among its 175 members, according to an Experian spokesperson. Duncan Painter will remain the CEO of ClarityBlue’s UK operations, and he will report to Experian’s UK Marketing Services business. In the UK, the company will be known as ClarityBlue, an Experian company.
In the U.S., ClarityBlue will be integrated into Experian Marketing Services with management reporting to Mark Parise, president of the business unit. The ClarityBlue brand will be eliminated within the U.S. operations.
