Euro RSCG Realigns American Student Lists Unit

Euro RSCG North America is realigning American Student List (ASL) within the Euro RSCG Discovery group of companies.

Agency chief executive officer Zain Raj will serve as CEO of the consolidated Euro Discovery group. Don Damore, will continue to serve as CEO of ASL while taking on responsibilities as COO of the Euro RSCG Discovery group in North America.

Through this newly formed strategic partnership, Euro will be able to tap into ASL’s proprietary and industry-leading student lists for a variety of its clients. ASL in turn will be able to tap into Euro RSCG Discovery’s strategic capabilities and global reach, according to the agency.