Edith Roman Associates Inc. has been tapped to manage the 123,027-name Wine Enthusiast Home Décor and Gift catalog buyers file. The Pearl River, NY, list company took over management on Dec. 2.
The list was previously managed by Mokrynski & Associates Inc. in Hackensack, NJ.
Buyers are professionals between the ages of 30 and 55 with an average household income of $125,000. They spend an average of $268 for wine cellars, corkscrews, glasses and dozens of other accessories.
Sources include space and Internet advertising and the direct mail catalog.
Selections on the file include gender, dollar amount spent (LTD, average and last purchase), products purchased, source and geography. The price of the last-12-month list is $115 per thousand. A three-month hotline is offered for $115/M base, with a $25 recency charge.
