Online marketing services provider e-centives Inc. has completed its acquisition of BrightStreet Inc., a developer of promotional and data tracking technologies, for an undisclosed sum.
BrightStreet’s systems will reportedly enable e-centives clients to:
* Use the Internet to deliver secure, customized, fully trackable marketing programs and promotions.
* Track redemptions by identifying consumer segments and analyzing their purchase behavior.
* Gain insights about consumer preferences and motivations.
* Enhance consumer relationships with rich data modeling and sophisticated targeting.
E-centives is based in Bethesda, MD.
