DraftWorldwide, Chicago, has acquired the Boroughloch Group, Edinburgh. Terms were not disclosed. The agency will change its name to DraftWorldwide Edinburgh.
One of Scotland’s marketing communications shops, Buroughloch consists of four divisions: The Boroughloch Agency (sales promotion); Carlina Responsive Advertising (direct marketing); Creative Sampling (field and event marketing); and Fine Blue Line (design and new media).
DraftWorldwide is itself a unit of the Interpublic Group of Companies Inc. Draft’s own subsidiaries include D.L. Blair Inc., The Agency @ MCA, and KBA Marketing. Annual billings verge on $2 billion.
