Donnelley Marketing, the infoUSA unit that provides a variety of marketing services to large national organizations, will move from Woodcliff, NJ to infoUSA’s headquarters in Omaha, NE. The unit will be renamed infoUSA National Accounts, and will be continue to be headed by Rakesh Gupta. Rakesh Gupta is no relation to infoUSA founder and CEO Vinod Gupta.
Donnelley Marketing is separate from The Donnelley Group, the collection of list firms owned by infoUSA and run by Ed Mallin. Merging Donnelley Marketing with infoUSA will have no impact on Ed Mallin’s role as president of The Donnelley Group Rakesh Gupta told Direct Newsline.
“By centralizing the people who manage our core assets, we can provide higher quality service to our customers by leveraging its pool of 1,300 employees in Omaha and promote our one-brand philosophy of all data products being sold under the infoUSA brand,” Vinod Gupta said in a statement.
