DMI Launches E-mail Appending Database

Direct Media Inc. has introduced B2B eAppendbase, a new database with 14 million records for appending e-mail addresses.

The file will be used for matching records to identify e-mail addresses and then an e-mail seeking opt-in permission will be sent, before e-mail addresses are appended to files.

DMI expects to add between 1- and 2 million new records each quarter.