DMA Schedules Search Marketing Event

The Direct Marketing Association is presenting its Search Marketing Forum Wed. April 20, at the New York Marriott Marquis hotel.

At the Forum attendees will reportedly learn how to create a comprehensive plan that will help reach consumers across multiple touch points. They will also learn how to protect their online brand, track online marketing results, integrate search with their other marketing channels, improve their organization's rank on search engines, and increase traffic to their Web sites.