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The Direct Marketing Association has begun a new series of corporate responsibility briefings, "The Rules of the Road for Direct Marketers," beginning Sept. 29 and ending March 9. 2005.
Developed by The DMA's ethics & consumer affairs department, this series of call-in seminars is designed to help marketers protect their business by educating them on how to comply with sections of The DMA board-endorsed Guidelines for Ethical Business Practice.
