The Direct Marketing Association has named 13 direct marketing executive to its new direct response television (DRTV)/teleservices segment advisory committee.
The committee will consist of a DRTV panel and a teleservices panel and will be co-chaired by Ronald L. Bliwas, president/CEO and CEO, A. Eicoff & Co., and Stephen A. McNeely, president/CEO, Aegis Communications Group”
Teleservices ad spending is expected to grow to $71.1 billion in 2000 and will comprise 37.9 percent of all direct marketing expenditures,” said McNeely, in a statement.
