The Direct Marketing Association has discontinued InMarketing, its 12-times-a-year house publication. The June issue will be its last.
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The Direct Marketing Association has discontinued InMarketing, its 12-times-a-year house publication. The June issue will be its last.
"InMarketing was intended to streamline DMA communications to members; however, continuous feedback indicates that more segment-specific information is preferred," said John A. Greco, Jr., DMA's president, in a statement.
In its stead, the DMA is considering a variety of alternative print and electronic newsletters, as well as a quarterly report, but has not announced any concrete plans for these.
InMarketing had been published, in a variety of guises, for the last eight years, the organization said. The June 2006 edition was listed as volume 9, number 6.
