Successories, the Aurora, IL-based motivational products marketer, had sales of just under $5 million for the five-week period ended Sept. 30. The sales figure represents a 7.8% increase in sales from the same five-week period from a year ago.
The company’s direct marketing operations made up a significant part of that increase, rising 26.7%, to $2.9 million, when compared to the prior year. The company attributes its growth in September sales to expanded prospecting circulation and increased page count within its catalog, as well as favorable response to the annual clearance catalog.
During the September period, the company also had online sales of $784,000, a 6.8% increase over last year’s level.
