Direct Response Media, a direct response agency, has hired Teletrax, the television intelligence service, to electronically monitor and track airings of its direct response commercials.
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Direct Response Media, a direct response agency, has hired Teletrax, the television intelligence service, to electronically monitor and track airings of its direct response commercials.
Terms were not disclosed.
As part of the agreement, the agency will use the Teletrax suite of services to verify airings of its short-form commercials.
