Direct Media has been chosen to manage all of the National Geographic Society’s direct response North America lists, totaling 3.1 million names.
This is the first time the Society has made the names of active members available. The Greenwich, CT, list firm has already been the manager for the National Geographic’s Traveler and Adventure magazines files.
The lists include 3.1 active members, 3.8 million inactive members, 2.6 million active book buyers, 490,000 active video buyers and 265,000 active catalog buyers. There are 450,000 active subscribers in the Traveler magazine file, and 144,000 in the Adventure file. Also included is an unduplicated National Geographic Enhanced Masterfile and 40,000 monthly COAs.
