CTW Becomes Sesame Workshop: Promotes One-Time LIST Rate

Children’s Television Workshop is changing its corporate name to Sesame Workshop. To celebrate its name change, Sesame Workshop will allow children’s catalog mailers to test three list files (for its “Sesame Street,” “Kid City” and “Contact Kids” magazines) at one time test rate of $75/M for orders placed in September. For more information contact Clientlogic at 201-865-5800, ext. 2211.