Cross Media Completes National Syndications Buy

Cross Media Marketing Corp. has completed its acquisition of National Syndications (NSI), the firm said today.

NSI, which sells products through space ads in over 1,500 newspapers, generated $55 million in revenue and $4 million in pre-tax income in 2001.

Cross Media, which markets magazine subscriptions and memberships online and by phone, has projected a 100% increase in sales this year to $200 million.

The purchase price was reported on Jan. 10 as $19.6 million.