The Chief Marketing Officer Council has launched Mastering MPM, a program geared toward training executives in marketing performance measurement.
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The Chief Marketing Officer Council has launched Mastering MPM, a program geared toward training executives in marketing performance measurement.
The program will offer two tracks. The first, which is designed for individual marketers, incorporates online participation and independent study supervised by MPM faculty. The second track enables companies to train between three and six employees in measurement practices, and includes online tutoring, independent studying, and completion of a company project.
Both tracks will be offered in the spring and fall quarters, and those successfully completing either track will be awarded an “MPM Specialist” certificate. Additional information is available at http://www.mpmforum.org.
