ClientLogic Specialists Marketing Services has been chosen to manage the 47 automotive magazine files from Primedia.
The car books, along with a master file called Primedia Powerbase Automotive Enthusiasts, total 3.3 million postal records.
Direct Media Inc., Greenwich, CT, will continue as manager until ClientLogic takes over on Aug. 1.
There are six categories among the automotive properties, which are: Consumer Automotive, Domestic Performance Group, Import Group, Lowrider Group, Street Rod & Performance Group and Truck
