Cingular Wireless has reached an exclusive two-year endorsement deal with world champion tie-down roper Monty Lewis.
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| Monty Lewis |
As part of the pact, Lewis will compete in more than 75 rodeo events each of the next two seasons, including key stops on the Wrangler ProRodeo Tour, outfitted in Cingular-branded apparel. He will also serve as a spokesperson for the company and make special appearances.
The 23-year-old claimed the 2004 tie-down roping world championship in his first full season of ProRodeo competition after a breakout performance at the Wrangler National Finals Rodeo in Las Vegas. It was his first appearance at the season-ending all-star event.
