An overwhelming majority of Canadian consumers consider the environmental impact of product purchases, but few believe environmental claims made by marketers, according to Benisom Byrne’s Consumerology Report.
Eighty percent of Canadians surveyed consider the environment when they make purchase decisions. A majority of Canadian consumers perceive the cost of environmentally friendly products as too high and unjustified.
Women (88%) are generally more concerned than men (71%) about the environmental impact of product purchases.
“Canadians are eager to make choices that will benefit the environment, but cost, cynicism and confusion about green marketing efforts are prohibiting them from making these choices,” said in a statement advertising agency president Jack Benisom.
Canadians perceive producers of green products as the least trustworthy sources of information concerning the environmental impact of products. About 75% of Canadians believe environmental product claims are just marketing ploys. Even more, 85% would like to see government-enforced standards enacted for environmentally friendly products.
An overwhelming majority of Canadian consumers consider the environmental impact of product purchases, but few believe environmental claims made by marketers, according to Benisom Byrne’s Consumerology Report.
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