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Boots Taps E-Dialog

Boots, a British health and beauty retailer, has chosen E-Dialog to enhance its online customer communications.

Boots, a British health and beauty retailer, has chosen E-Dialog to enhance its online customer communications.

The budget was not disclosed.

E-Dialog is looking to furnish technology and expertise needed to increase the relevance of its e-mail campaigns and boost the performance of the e-mail channel.

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