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Bigfoot Interactive, the e-mail marketing services firm, has joined the Messaging Anti-Abuse Working Group (MAAWG), which is developing standards for e-mail authentication and other practices.
“Emerging authentication, accreditation and reputation based solutions will serve as the foundation for protecting and enhancing the power of the email medium for legitimate e-mail senders and their consumers,” said CEO Al DiGuido in a statement. “We believe MAAWG will significantly contribute to the development and adoption of industry-wide standards and approaches."
