Beach List Services Inc. has brought five new travel files to the market.
They are: All About Travelers (2.4 million 12-month recency, 500,000 opt-in e-mails, 395,000 30-day hotlines); All About Senior Travelers (541,200 12-month recency, 150,000 opt-in e-mails, 86,100 30-day hotlines); All About Seniors (9.9 million 12-month recency, 500,000 opt-in e-mails, 1 million 30-day hotlines); All About Senior Cruise Prospects (1 million 12-month recency, 195,000 opt-in e-mails, 499,279 30-day hotlines) and All About Cruise Prospects (2.5 million 12-month recency, 295,000 opt-in e-mails, 498,189 30-day hotlines).
The files offer recency, frequency and monetary selectivity by mail order spending behavior as well as demographic variables. This audience can be targeted by products they purchased through the mail including wine, jewelry, gourmet food items, business and travel related products, upscale gifts, apparel, health and beauty, home decor and electronics. The base price is $85/M.
