ATG has enhanced two of its customer-focused products. The first, ATG Campaign Optimizer, enables marketers to coordinate split tests. Variable elements include multiple promotions, products and creative efforts. Campaign managers can reportedly control how visitors are divided between variables and when tests start and stop without relying on their information technology departments. The Cambridge,
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ATG has enhanced two of its customer-focused products. The first, ATG Campaign Optimizer, enables marketers to coordinate split tests. Variable elements include multiple promotions, products and creative efforts. Campaign managers can reportedly control how visitors are divided between variables and when tests start and stop without relying on their information technology departments.
The Cambridge, MA-based firm’s Adaptive Customer Assistance software facilitates online self-service. The module goes beyond typical site search functions, incorporating a site visitor’s personal data into its query responses to generate more-relevant offerings.
