• Chief Marketer Network:
  • Promo
  • Direct

AOL, AT&T Form Wireless Pact

In a deal that could help direct marketers in the wireless arena, America Online Inc. and AT&T Wireless Group Inc. have formed a pact to promote wireless data services such as Instant Messaging, e-mail and Internet content, Reuters reported. Financial terms of the deal were not disclosed. The co-branded service will allow AOL members to get e-mail, news, stock quotes and other information over AT&T's

In a deal that could help direct marketers in the wireless arena, America Online Inc. and AT&T Wireless Group Inc. have formed a pact to promote wireless data services such as Instant Messaging, e-mail and Internet content, Reuters reported.

Financial terms of the deal were not disclosed.

The co-branded service will allow AOL members to get e-mail, news, stock quotes and other information over AT&T's Wireless Internet-ready phones.

Plans call for the service and the co-branded handset to be for sale by the second half of 2002.

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us