Ann Taylor, a New York-based specialty apparel retailer, recently debuted its 50th anniversary collection in a new multimedia campaign featuring 50 famous women, including Linda Evangelista, Twiggy and Beverly Johnson, according to an Associated Press report. The ÒI Am Ann TaylorÓ campaign features figures from fashions past, present and future. The focus of the collection, which includes a version
Advertisement
Ann Taylor, a New York-based specialty apparel retailer, recently debuted its 50th anniversary collection in a new multimedia campaign featuring 50 famous women, including Linda Evangelista, Twiggy and Beverly Johnson, according to an Associated Press report.
The ÒI Am Ann TaylorÓ campaign features figures from fashions past, present and future. The focus of the collection, which includes a version of the shirtdress that the retailer sold in 1954, is a return to sportswear classics.
The campaign includes magazine and in-store promotions, a Web site and direct marketing catalogs. Ann Taylor operates 685 stores in 45 states, the District of Columbia and Puerto Rico.
