Warren Direct has been tapped by American Health Diagnostics to market a feminine product through direct response. A $100,000 DRTV campaign launched yesterday to promote femoré, a female intimacy enhancement product. A series of 2-minute and 60-second spots will run on national and cable TV for about the next 10 months, said Kelly Abels, producer for Warren Direct, a direct marketing agency in Austin,
Warren Direct has been tapped by American Health Diagnostics to market a feminine product through direct response.
A $100,000 DRTV campaign launched yesterday to promote femoré, a female intimacy enhancement product. A series of 2-minute and 60-second spots will run on national and cable TV for about the next 10 months, said Kelly Abels, producer for Warren Direct, a direct marketing agency in Austin, TX.
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The ads mark the first time the product has been marketed.
Going forward the goal is to continue DRTV ads and expand the campaign's budget and media channels to include into all forms of direct marketing including direct mail, Abels said.
American Health Diagnostics is based in Oklahoma City.
