American Fire Retardant Corp. is about to launch a direct response television campaign for its TreeSafe product. Created by Chief Media, New York, the effort will consist of 60-second spots that will be aired on national cable and broadcast stations starting next week. TreeSafe is spray that gardeners can use to make their trees and plants fire proof, according to the company. In addition to offering
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American Fire Retardant Corp. is about to launch a direct response television campaign for its TreeSafe product.
Created by Chief Media, New York, the effort will consist of 60-second spots that will be aired on national cable and broadcast stations starting next week.
TreeSafe is spray that gardeners can use to make their trees and plants fire proof, according to the company.
In addition to offering the product, the spots will educate consumers “on a critical safety issue,” said Scott J. Paternoster, president of Chief Media, in a statement.
