Alloy Sees 400% Jump Over Last December

Alloy Online, an Internet destination for teenagers, experienced a 400% jump in merchandise shipment value this month, compared with the same period last year.

Peak-day customer orders exceeded $600,000, and peak day shipments have topped $700,000, the firm said.

The firm attributed the growth to its expanded customer database and an increase in Web site traffic at http://www.alloy.com.