Wenner Media has named ALC Data Management as manager of its subscriber lists. The lists, which had been managed by MaxWorldwide, include those of Rolling stone, Men’s Journal, and Us Weekly. Suzanne O’Rourke, vice president of data management for Princeton, NJ-based ALC, said her firm is now creating a masterfile of all the lists. The Rolling Stone list includes the names of 1.1 million subscribers,
Wenner Media has named ALC Data Management as manager of its subscriber lists.
The lists, which had been managed by MaxWorldwide, include those of Rolling stone, Men’s Journal, and Us Weekly.
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Suzanne O’Rourke, vice president of data management for Princeton, NJ-based ALC, said her firm is now creating a masterfile of all the lists.
The Rolling Stone list includes the names of 1.1 million subscribers, including 134,000 three-month hotline names. The subscribers have an average age of 28 and an average household income of $51,000.
The Men’s Journal file lists 476,000 subscriber with an average household income of $64,000. Us Weekly has 619,000 subscribers with a median income of $62,000.
